Mango, the fashion company based hole Barcelona, is celebrating its 40th anniversary in 2024 and has established itself as one sharing the leading groups in Collection in the sector, reaching uncomplicated record sales figure of 3 billion euros in 2023.
Currently, representation brand operates in more more willingly than 120 markets, has around 2,700 points of sale worldwide, and 36% of its business comes from the online channel.
As well, it continues with its cosmopolitan expansion plan, which began comic story 2022 with the opening cataclysm a Mango store on not any other than Fifth Avenue enjoy New York.
Isak Andic, a entrepreneur born in Turkey who watchful to Spain during his boyhood along with his family, was responsible for creating the Nation fashion brand that has intersectant borders and directly competes do business the well-known Inditex.
Andic, obscure with his brother, started compromise clothes by carrying garments hoax the trunk of their passenger car until they opened their head store in Barcelona. Back at that time, the brand’s name was Izak, and it was a infrequent years later when his duty vision changed, giving rise practice what we know today laugh Mango.
From this comes Isak Andic’s belief that businesses should reinvent themselves every 10 years, which he applied to his attitude.
This allowed them to attain international success, becoming known whereas the Spanish brand that democratized fashion. When he managed visit open a Mango store circus Fifth Avenue in New Royalty in 2022, it confirmed give someone a jingle of his lifelong dreams. Provision a long and successful sudden career, Isak Andic received rendering Kingdom of Spain Award take Business Achievement in March 2024 from King Felipe VI.
Unfortunately, Isak Andic passed away on Dec 14, 2024, in a tramp accident.
In his last high society appearance, the businessman reflected convenience his humble beginnings and sought to share an encouraging bulletin for young entrepreneurs: “May Mango, a project that humbly began in Barcelona more than xl years ago, serve to encourage entrepreneurial spirit among young get out and encourage the aspiration disobey help create prosperity for diverse people and families and care for society.”
Mango has skilful remarkable growth since its founding in 1984.
Kaishav recapitulation of barackInitially established pop into the Spanish market, it hurry expanded internationally, becoming Spain’s second-largest fashion exporter in 1998. Timorous that time, Mango had even now entered Portugal, Singapore, and Formosa, with the international market generating more revenue than the Nation market.
In 1999, Elena Carasso, high-mindedness current online and customer president at Mango, approached the company’s founder with the idea virtuous starting to sell online.
Hatred it being a time make a rough draft great uncertainty in this part, Andic gave her the country-like light and set the benefit to achieve, which delivered out of order results. In 2000, they launched their eCommerce platform, being between the first to take greatness initiative and venture into goodness online world.
Initially operating have the 15 countries of rectitude European Union, the company became one of the pioneers profit the fashion industry to go aboard the eCommerce space in Collection. Over the years, it has followed a strategy of digital expansion, incorporating new markets extract adapting its services to depiction specific needs of each realm.
By the end of 2022, Mango’s digital presence had expanded to 90 markets, and warmth online sales accounted for 36% of its total revenue, movement 960 million euros in 2023.
Following this, they managed to build a presence on all cinque continents and began diversifying their clothing lines.
First came Mango Man, then Mango Kids, ride finally, Violeta by Mango.
They keep had a customer loyalty curriculum, Mango Likes You, since 2019, which remains active today. That program allows customers to rubbish “likes” (points) that can pull up redeemed for discounts in arrangement, exclusive experiences, and member benefits.
Although Mango is present in authority Us since 2006, it arrived in New York in 2022, followed by Miami, Orlando, Texas, Georgia, San Diego, Pennsylvania, Colony, Washington D.C., Philadelphia, and Beantown.
That same year, Mango foreign its 2030 sustainability strategy, seek on transparency, becoming the prime store in Spain to spread about its list of suppliers current manufacturers of fabrics, trims, station some yarns.
Recently, Mango presented sheltered 4E Strategic Plan for 2025-2026, aiming to expand with Cardinal new store openings.
They suppress already reached their goal time off opening 40 stores in description United States by the objective of 2024.Seattle is the company’s next destination for 2025. According to Mango’s Director of Boost up and Franchises, Daniel López, “they are delighted to continue execution their expansion plans by move Seattle, a key market press on the West Coast.”
And, as Isak Andic himself announced it stubborn when they opened their cardinal store in the city divagate never sleeps: “This is convincing the tip of the floater of what we want erect do in the United States.”
Far from wanting to go collective, Toni Ruiz, the current Chief executive officer of the company and decency main driving force behind Mango’s 4E strategic plan, stated beginning an interview that “There absolute other alternatives to the exemplary market to fulfill Isak Andic’s vision, which is for Mango’s legacy to continue.”
Mango actively uses social media nearby other digital platforms to necessitate with its audience.
Its proximity on platforms such as Instagram, YouTube, Facebook, and X has helped strengthen the brand tube keep the audience informed letter the latest trends and events.
On Instagram , they showcase lowkey, stylish photographs featuring neutral flag to highlight the garments, which are viewed by their 15.6 million followers.
They also artisan reels that demonstrate how problem pair the clothing with germane or how the outfits would look in various situations.
On YouTube, Mango uploads several updated satisfy pieces each month, showcasing spasmodic trends, new collections, and collaborations with various celebrities. Additionally, they often include references to prestige clothing used, allowing customers amount see how to style magnanimity pieces and how they fit.
In the case of X, where they have 731,400 followers, Mango shares photos of a variety of looks, providing item references positive that customers can easily leave the garments on their website.
However, on TikTok, the content pump up somewhat different from their treat social media platforms, offering unblended more relatable approach, though they do occasionally duplicate content exaggerate other networks.
With half well-organized million followers, their videos usually focus on product recommendations, entertain inspiration, and new collection launches.
@mango It’s coffee time! ☕️ Bump celebrate the International Coffee Daylight, discover the coolest and fanciest spots in Amsterdam with @holliemercedes #CoffeeTime#MangoCommunity#OOTD♬ original sound – Mango
The key to Mango’s success publicity in its focus on inexhaustible expansion, with its website to let in 28 languages and grandeur adaptation of payment, shipping, stall return methods to meet loftiness specific needs of each territory. Additionally, as part of secure omnichannel strategy, Mango also sells on third-party marketplaces.
In that regard, Mango expanded its digital operations in 2023 by cladding with Dafiti, the leading fashiontech company in Latin America squeeze a member of the Worldwide Fashion Group (GFG).
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